How did you do last week implementing a few words, keeping the main thing the main thing, and creating measurable goals?

Here are a few things to consider to create a circle of sustainable referral sources:

1. Connect & Serve
   • By phone, coffee, lunch, golf; whatever or wherever you are connecting with people ask them deeper questions about them.
   • Where ever you show up, show up to serve.
     • What are they most passionate about in their career?
     • What are they most passionate about at home?
     • What are they most passionate about in their community?
       • Listen to case study on video.
2. Add Value
   • Now you have gleaned a few nuggets of passion from those you are connecting with, follow up with some of these ideas.
     • Send an article of interest (mail, email, or drop off in person).
     • Tag them in social media on something they are passionate about.
     • Special event, surgery, or milestone; send a card, call or text.
     • Invite them to an event to introduce them to people they need to know.
3. Law of Reciprocation (Circle Of)
   • Connection and adding value ALWAYS brings something of equal or greater value to you.
   • Timing of reciprocation is unknown and it is measurable.
     • Referrals are reciprocation.
     • People sharing your name and/or brand.
     • Opportunities to serve is reciprocation.
       • Tight Circle: I call this the quick turn around reciprocation.
       • Wave Circle: Longer to accumulate but higher dividends. I imagine a wave going out to sea grabbing more volume, lifting opportunities. into the air and gently bringing them to your shore of success.

Remember, what you are passionate about is a calling. Challenge this week is to connect, add value, look for the Law of Reciprocation and give praise.

Thank you for joining me on our Summer Fire It Up Friday Series.

Look Up & Out, 
Tracy Worley